My style model is Grazia magazine which is aimed at middle-class women, aged 25-44, who are interested in fashion and celebrities. This audience is targeted in many ways, firstly by the content; celebrity gossip, current fashion, beauty tips and real-life stories. However there is more to it than that. Celebrity gossip is very specifically chosen, the magazine features stories about Victoria Beckham, Brangelina, Kate Moss, Kate Middleton... A list celebs the readers aspire to be like. You wouldn't see the likes of Kerry Katona or Snooki or the cover, as they just don't fit the classy, successful demographic posed by Grazia to the reader. Fashion pages won't be filled with primark and George @ Asda clothing, brands that frequently pop up are ASOS, Topshop, Whistles and Kurt Geiger. These names fit with the target audiences bank balance and give off a classier look than Primark. Similarly with beauty pages, you are more likely to see MAC cosmetics, Max Factor and Clarins than 17, Collection 2000 or Boots Own Skincare range. Competitions within the magazine offer bundles featuring accessories from the likes of Louboutin, Chanel and Stella McCartney which will appeal to the target audience as it's the kind of brand they would like to be seen with however it may be a stretch on their budget.
Another way the audience is targeted is by the new technologies used, such as the GRAZIADAILY.CO.UK site, that is updated everyday with the same kind of 'news' stories featured within the magazine. It also gives a sense of belonging to the readership if they are able to check a site everyday. Having a website also appeal specifically to their demographic as typically many of them will have very busy lifestyle, with new technologies readers will be able to quickly browse the site at work or get it their smartphones whilst on the go.
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