My magazine will be monthly. It will be themed around house music, but also will encorporate more popular artists. It will have an edgy, care-free and youthful vibe to reflect my readership - I will acheive this through content, cover stars, fonts, colours and house style.
- Target audience: After deciding in my initial ideas I wanted a more feminine unisex magazine, I have since decided it will be a women's music magazine. I made this choice as I feel it would be easier for me to appeal to women, having read lots of women's magazines and being a woman myself. I also notice that most music magazine's have a primarily male audience demographic. The audience are aged 18 to 25, so they are just entering the adult wold and taking advantage of all the new freedoms and opportunities they have, such as clubbing and festivals. They aren't likely to be married or have children. They will be interested in house music, but also current popular music.
- House-Style: My house-style will be messy and look care-free, to reflect my target market. I will acheive this look by using suitable fonts, colours and content. The colour scheme will chance each issue, like magazines such as Grazia, Company or NME do. I'll have a basic scheme of black and white every issue, then another colour such as pink, blue or red will be used with it. This adds excitement and a different theme/feel to each issue of the magazine, this styl;e is also used in Company Magazine - one of my style models.
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